Tuzrigt

Tuzrigt beṛṛa n IT: RH, marketing d leadership agile

Sɣur Anass JdaaYeffeɣ-d ass n 12 Kṭuber 2026Yettwaleqqem ass n 15 Kṭuber 20269 n tesdatin n tɣuri

Tuzrigt (agilité) tteddu beṛṛa n IT, maca s yiwet n tewtilt: ur d-nessenɣal ara akken llan iɛeqqaden n usnulfu n useɣẓan. Deg RH (tiɣbula tamdanin) am deg marketing, tuzrigt d asekkan n uxeddim, tuzna-ns s yiḥricen imeẓyanen, d useɣṭen n ubrid s tirarin yettuɣalen, deg wemkan n uɣawas n useggʷas yettwaseṭfen. Maca ayen yettarran tarbaɛt ad tili d tazrigant s tidett d leadership: imsefrak ttɛeyyinen igmuḍen, ttaǧǧan tiɣtas i terbaɛt, sseɣṭayen tiwaɛdiwin-nsen ɣef yizmaz imeẓyanen.

Acu i d tuzrigt beṛṛa n IT?

Tuzrigt tlul-d deg useɣẓan, maca isental-ns ur hdren ɣef tangalt: hedren ɣef uxeddim ur nettwassen ara s tidett. Mi ur nessin ara zik d acu n ulɣu ara d-yawin imsutar yelhan, neɣ d acu n yizen ara yessmussun kra n imsaɣen, yif uḥeddu s yiḥricen iwezlanen ɣef useṭṭef n uɣawas ɣef 12 n wayyuren. Tarbaɛt n RH neɣ n marketing tazrigant tesseqdac kra n yilugan ifessasen:

• Axeddim ibanen: yal yiwen iẓeṛ ayen iteddun, ayen yeḥbasen d ayen yemmden ɣef tfelwit yettwabḍan, mačči deg tbewwaḍin n yimayl.
• Tuzna s yiḥricen imeẓyanen: takampanit yettwarmen ɣef yiwen n ugraw n imsaɣen, neɣ yiwet n tseddart n usekcem n umxeddam amaynut yettwasseɣtan, deg wemkan n usenfar ameqran yettwafken s yiwet n tikkelt.
• Tirarin yettuɣalen: amlili s uzmez yettwaseṭfen akked imsaɣen n daxel neɣ n beṛṛa, ḍfent-t yiseɣṭen yettwannayen.
• Asnerni amezgi: retrospective tawezlant i ugzam n wayen ara nbeddel deg tewtilt n uxeddim, mačči deg uxeddim kan.

Ur tesɛid ara tasraft ad tessekcemeḍ Scrum s tmara i tnemlit n tfadin (paie), axeddim-ns yettɛeqqad s uwitay d yilugan n usaḍuf. Ttwafranent tigawin i yettfakan ugur n tidett: izmaz i yettɣezzifen, tizwariyin i yettbeddilen war asmekti, axeddim yettwalsen acku asuter ur yettwafhem ara mliḥ.

Amek ara tesseqdceḍ tuzrigt deg RH?

Aṭas n uxeddim n RH d asuddem (flux): tisutar n uxeddim, tisutar n yimxeddamen, asekcem n yimaynuten. D wa i d amḍiq agaman n Kanban, i yebdan seg ubrid n uxeddim yellan deg wemkan ad t-yesmutti.

Abrid n usekcem n yimxeddamen ɣef tfelwit Kanban

Tafelwit Kanban tesbayyan asekcem n yimxeddamen (recrutement) i yal yiwen, ula i umsefrak i yettraǧun amxeddam-ns amaynut. Ha-tent tikuẓin n tebdit i tuzzalin:

1. Asuter yettwaqbel akked umsefrak
2. Anadi n imsutar (sourcing)
3. Asfren amezwaru
4. Imsawalen
5. Tagzemt d usumer
6. Asekcem n umxeddam amaynut

Alugan agejdan d talast n uxeddim iteddun (limite WIP), amedya amḍan ameqqran n yiẓuren i yellan deg tseddart n yimsawalen deg yiwen n wakud. Tessḥettam ad tsemdeḍ uqbel ad tebduḍ, tessbayyan ansa ideg yeḥbes uxeddim: ma ggten tkarḍiwin zdat n « Tagzemt d usumer », ugur ur yelli deg unadi n imsutar. Isental n usuddem ttwasefhamen deg usiggez Kanban.

Yella yiwen n ufran n tidett yesɛan azal: yiwet n tkarḍa i yal aẓur n uxeddim, mačči i yal amsutar. Talɣut ɣef imsutar d isefka udmawen, deg Murakuc ttwaḥerzen s loi 09-08 (asaḍuf ɣef usegdel n yisefka udmawen), ddaw usenqed n CNDP. Qqimen deg ufecku n usekcem n yimxeddamen s unekcum yettwaḥedden, tafelwit yettwabḍan tessken kan amussu n uxeddim.

Iswan yettwalsen deg wemkan n umsawal n useggʷas mi yella d asuf

Iswi yettwaseṭfen deg yennayer yezmer ad yeɛdu zzman-ns deg ibrir ma yembeddel ugraw neɣ asuq. Tamuɣli tazrigant tḥerrez amlili unṣib, maca tessemdu-t s yiswan yettwalsen ɣef yizmaz iwezlanen, ddeqs n tikkal yal kraḍ n wayyuren, d feedback yettuɣalen gar umsefrak d umxeddam. Asezyer n useggʷas yettuɣal d agzul war tiwhemt, mačči d aḥkam.

Feedback-a ilaq ad yili d uslig, qrib n tidett: « deg tmenẓawt n tlata, tesruḥeḍ asmuqel n wid illan deg texxamt mi d-tewweḍeḍ ɣer tfelwit tis-kraḍt » ugar n wayen yenfeɛ ɣef « ilaq ad tesseɣtiḍ amsawal-nnek ». D tazmert i yettwalmaden, ɣur umsefrak am ɣur umxeddam.

Amek ara tesseqdceḍ tuzrigt deg marketing?

Deg wemkan n uɣawas n useggʷas d kra n tkampanyin timeqranin i yettwasezyaren mi yekfa ubudjit, marketing azrigan yessumer yiwen n uwitay nniḍen:

• Isprinten n tkampanyin: deg yiwen n wakud awezlan yettwaseṭfen, tarbaɛt teggal ɣef kra n tɣawsiwin ara tefk (asebter, tafeṛṛadt n yimaylen, kra n tsuffiɣin), sakin tessken agmuḍ d tirarin timezwura i wid yeɛnan.
• Test-and-learn (rmet, lmed): uqbel ad tesfesreḍ kullu, tettarmeḍ izen ɣef yiwen n ugraw n imsaɣen neɣ ɣef yiwet n temdint, tesserwaseḍ sin n yisekkilen, teṭṭfeḍ win yifen. Afran n tirni yettwaseṭfen uqbel asenker, mačči deffir-s gar yimataren i yessmeẓwiren.
• Iḥricen imeẓyanen: takampanit yettwabḍan ɣef yiferdisen yettwafkan yal yiwen weḥd-s tettwaseɣṭan deg ubrid, deg wemkan ad tettwasezyer s yiwet n tikkelt.

Tasga tettɛelleq s uxeddim. Tikampaniyin yettwaɣawasen zik mmrant i yisprinten; asuddem amezgi n tisutar n imsenzayen neɣ n tnemhalt yif-it Kanban, s tsertit n tizwariyin yettwarun. Amserwes-nneɣ Scrum neɣ Kanban ad k-iɛawen ad tgezmeḍ.

Yiwet n tfext i d-yettuɣalen: asnegget n yisprinten war asmuqel n yigmuḍen. Ma yella asezyer n tagara n tuzzya yettwaḥbes ɣef ucraḍ n wayen yettwafkan, tarbaɛt terbeḥ deg uwitay, mačči deg ulmad.

Leadership agile: ayen ilaqen ad beddlen inemhalen

Ma yella usefrek yettnebbaḍ am zik, tafelwit d yimlilen iwezlanen ur ttbeddilen walu s lqayed. Leadership agile (tanbaḍt tazrigant) tbedd ɣef kraḍ n yibeddilen.

Igmuḍen deg wemkan n tɣawsiwin ara d-yettwafken

« Mraw n tsuffiɣin yal ayyur » tessiked tawuri. « Ugar n tisutar yelhan i yiẓuren itiknikiyen » teɛyyen agmuḍ, tettaǧǧa tarbaɛt ad tefren allalen. Amsefrak yessbadu tanila d yifranen n tirni; tarbaɛt tgezzem abrid.

Tiwaɛdiwin yettmuddun

Deg wemkan n uɣawas s telqayt ɣef useggʷas akk, anemhal yeggal s tidett ɣef wakud awezlan d tnila tameqqrant i wayen d-iteddun, ad tt-isentem neɣ ad tt-yesseɣṭen deg yal asezyer. Abudjit n useggʷas ur yettfat ara; d telqayt n uɛeyyen-ns i yettwagezmen s umussu, s telɣut tamaynut.

Izerfan n tiɣtas yettwarun

Tirbaɛin ttɛeṭṭilent s umata acku yal tagzemt tettali ɣer usawen. Tira n wayen tgezzem terbaɛt weḥd-s, wayen tgezzem deffir tuttra n tamuɣli, d wayen yeqqimen i tnemhalt, tekkes aṭas n tikli d tuɣalin. Yiwen n usebter yeqqan, s tewtilt ad t-tqadeṛ tnemhalt ula mi ur tt-iɛǧib ara yiwet n tagzemt yettwaǧǧan i terbaɛt.

Ibeddilen-a kraḍ ɛnan imsefrak uqbel tirbaɛin. Ɣef waya i yella usiggez Leadership Agile i usefrek d tnemliyin beṛṛa n IT: RH, marketing, tallalt (support).

Ayɣer i tettuɛar tuzrigt deg tdelsa n yiswiren?

Deg ugraw s yiswiren (hiérarchie) iǧehden, deg Murakuc am wanida-nniḍen, kra n yimeẓlay sɛan anamek: nettraǧu asentem n uqerru, nettḥaḍa ur t-nettnaɣ ara deg umlili, nessawal ɣef yisallen n diri s tneggarut. Imeẓlay-a ttnaɣen srid akked tigawin tizriganin:

• retrospective ur tenfiɛ ma yella ḥedd ur yettɛeddi ad yini ayen ur nelli d ṣṣwab zdat n umsefrak-ns;
• tafelwit ibanen tesruḥ anamek-ns ma yella yiḥbas n tidett ttwaffren;
• tarbaɛt « tilellit » i yessentamen yal tagzemt ur tettili d tilellit ala ɣef lkaɣeḍ.

Tiririt mačči d tukksa n yiswiren, maca d abeddel n tnila-nsen. Kra n tigawin yettwannayen ttbeddilent kullu:

• Amsefrak yessawal d aneggaru deg retrospective d umlili n tiɣtas, akken ur yettqqen ara amsawal seg tazwara.
• Uguren ttwasemlalen s tira uqbel ad ttwasiwlen, ma yehwa war isem, alamma tekcem-d tiṭṭuqt.
• Ugur yettwasmektan zik yettwaqbal am yisallen yelhan, zdat n medden, deg tikkelt tamezwarut ideg yeḍra.
• Tiɣtas yettwaǧǧan ttwaqadaṛent, ula mi yella unemhal ad yefren tayeḍ.

Tamatart-a i d-yekkan seg usawen tezzay ugar n yal afecku. Deg tama nniḍen, yiwen n usefsex zdat n medden n tagzemt yettwaǧǧan yeqqan akken ad tuɣal terbaɛt ɣer tewtilt taqdimt n uxeddim.

Amek ara tebduḍ tuzrigt s yiwet n terbaɛt?

Abeddel yettwasbadun s tezmilt n tnemhalt yettarra-d awalen; tirmit tamezwarut (pilote) tettarra-d tifeḍna.

1. Fren tarbaɛt yebɣan s ugur ibanen: asekcem n yimxeddamen i yettɛeṭṭilen, tikampaniyin yettɛeṭṭilen, tisutar i yettɛemmaren.
2. Sbadu amsnad (sponsor) deg ugraw n tnemhalt, ad yeḥrez tirmit, ad yekkes iḥbas.
3. Seṭfen tilisa n tiɣtas i wakud n tirmit, s tira.
4. Bdu s ufessas: tafelwit, amlili awezlan, asezyer akked wid yeɛnan, retrospective. Tiwuriwin d yineḍruyen n Scrum d tasga yelhan ma yella uxeddim yettwaɣawas s tuzzyiwin.
5. Siked uqbel d deffir s yimataren yettwaḍfaren yakan, am wakud n usekcem n umxeddam neɣ akud n tririt ɣef usuter.
6. Bḍu igmuḍen, ula ayen ur nedda ara, uqbel ad tessiwḍeḍ ɣer terbaɛt tis-snat.

Mi ilaq ad mṣadant aṭas n tirbaɛin, ẓer SAFe d tuzrigt s usekter; akken ad tessekcemeḍ tuzrigt deg usnifel ameqran, ɣer amagrad-nneɣ ɣef ubeddel adigan n temɣawin timeẓyanin d tilemmasin deg Murakuc.

Asiggez n leadership agile deg Murakuc

Codevista Innovations tettḍfar abeddel azrigan beṛṛa n IT, ladɣa deg RH d marketing, s yisiggzen n Scrum, Kanban d Leadership Agile s tilawt deg yal amḍiq n Murakuc, s tewtilt tamsadit (hybride) neɣ s uɛeggeḍ. Iɣawasen n temɣawin ttwasnulfan s telqayt seg usesteb n tmusniwin uqbel. Asdawi-nneɣ n tsileɣt (qualification) ɣer OFPPT, tamsuddest tamurant n tesmuɣli tamahlant deg Murakuc, mazal iteddu: iɣawasen-nneɣ mazal ur ttwakcamen deg Contrats Spéciaux de Formation (CSF, imeɣra usligen n usiggez).

Tebɣiḍ ad tarmeḍ tuzrigt s terbaɛt tamezwarut n RH neɣ n marketing? Ad nemsawal ɣef tegnit-nnek d tirmit yenfeɛn ugar i tebdit.

Isteqsiyen yettuɣalen

Tuzrigt tmmer i tnemlit n RH?

Ih, ladɣa i tiwuriwin n usuddem: asekcem n yimxeddamen, asekcem n yimaynuten, tisutar n yimxeddamen. Tafelwit Kanban s tlisa n uxeddim iteddun tessken izmaz, tessbayyan iḥbas. I tmellit n uxeddim, iswan yettwalsen ɣef yizmaz iwezlanen d feedback yettuɣalen ssemdan amsawal n useggʷas. Isefka n imsutar d yimxeddamen ddaw loi 09-08: ur llin deg wemkan-nsen ɣef tfelwit yettwabḍan.

Scrum neɣ Kanban i terbaɛt n marketing?

Yettɛelleq s tisutar. Ma yella terbaɛt tettheggi-d tikampaniyin yettwaɣawasen ɣef kra n yimalasen, isprinten am deg Scrum ttaken-d awitay d wakud n usezyer ibanen. Ma yella tettaṭṭaf s umezgi tisutar ur yettwarǧan, asuddem Kanban s tizwariyin yettwarun d ayen yemmren ugar. Kanban ddeqs n tikkal ifessus i usekcem, acku yebda seg tewtilt n uxeddim yellan; sakin tzemreḍ ad as-ternuḍ isezyaren s uḍebbaḍ.

D acu i yettgen leader agile s tewtilt nniḍen ɣef umsefrak aqdim?

Yettɛeyyin igmuḍen ara d-yawḍen deg wemkan n tebdart n twuriwin, yeggal ɣef wakud awezlan, yettɛawad-as tamuɣli s uḍebbaḍ, yessefham ayen tgezzem terbaɛt weḥd-s. Yessenqad drus tawuri, yekkes ugar n yiḥbas. Tazmert-ns tella s tidett, maca tettbin s tesga i yessbadu, mačči s usentem n yal tagzemt.

Seg wani ara yebdu ubeddel azrigan deg temɣawt tamerrukit?

S tirmit tamezwarut: tarbaɛt yebɣan, ugur ibanen, amsnad deg ugraw n tnemhalt d tlisa n tiɣtas yettwassnen. Seddu kra n tuzzyiwin, siked imataren yettwaḍfaren yakan, sakin bḍu igmuḍen uqbel ad tessiwḍeḍ. Asiggez amezwaru n yimsefrak yeɛnan yessenḥad amennuɣ akked tewtilt taqdimt n unbaḍ. I wefraq, Contrats Spéciaux de Formation (CSF) n OFPPT ttaǧǧan tamɣawt ad d-terr kra n yisɣaren-ns n usiggez; ilugan n tukcemt ilaq ad ttwasenqden ɣur OFPPT.